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Système de la Mode by Roland Barthes: Critique of the Model and Limits of Application
Lorencová, Petra ; Šafaříková, Radana (advisor) ; Fišerová, Michaela (referee)
In this thesis we will try to explain and clarify the main concepts of R. Barthes's semiological method introduced in his book Système de la Mode. The key moments of his model will be confronted with critique of other authors such as J. Culler, T. Todorov or D. N. Rodowick. The principal aim of Barthes's book is to create a precise method which would lead the structural analysis of women's clothing described by fashion magazines. The author believes, that vestimentary features presented in fashion magazines are constituted into a system of signification. Barthes's main intention has been to reconstitute this system of meaning and to create a classification of written garment using linguistic approach and procedures. After considering the critique of the above-mentioned authors, we will try to apply Barthes's concepts to some examples of written garment, taken from current fashion magazines, in order to better understand author's semiological project.
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Contemporary Dance and Ballroom Dance: Different Dance Environments from the Point View of Dancers and Audience
Slavíková, Petra ; Stavělová, Daniela (advisor) ; Halbich, Marek (referee)
The thesis examines the phenomenon of nonverbal communication via dance from the perspective of anthropology of dance. The objective of the thesis is to analyze the dance environment of contemporary and ballroom dance, based on the point of view of the dancers as well as of the audience. I determine the differences in the ways these forms of dance communicate through dance performances. I examine how dance functions as a means of language, on which level the communication is processing and what meanings and messages the audience decodes within the dance performance. The phenomenon of dance in its natural environment is studied semiotically, as a form of language in certain context. The fieldwork method is based on participant observation and semistructured interviews with both dancers and audience. The research was conducted in the studio of Nová scéna - Lidé v pohybu in Prague, which teaches contemporary dance, and in the dance club Akcent Dobruška, which focuses on ballroom dance. Keywords: Anthropology of Dance, Nonverbal Communication, Contemporary Dance, Ballroom Dance, Semiology, Performance, Audience, Meaning.
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Structuralism and Concept of Discourse in the Work of Paul Ricoeur
Skoumal, Petr ; Borecký, Felix (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on structuralism and concept of discourse in the work of French philosopher Paul Ricoeur. The aim of the thesis is to show Ricoeur's effort to interconnect structuralism and hermeneutics and, after this, to treat how this interconnection works as a general paradigm of human sciences. The point of departure is Ricoeur's revision of Saussurean structural approach which divides language into language system (langue) and speaking (parole). Then, the concept of discourse is grounded and the thesis proceeds to problems of text. By using the concept of discourse for written forms of language (texts), Ricoeur introduces this term to his hermeneutical approach. Its interconnection with structuralism is made possible by circular dialectics of explanation and understanding in which structuralism is shown to be necessary for the hermeneutical knowledge. Ricoeur's hermeneutical thought is also characterised by movement from text to action. Ricoeur finds some parallels between them and between the interpretations of them. By this, he proceeds from hermeneutics of text to hermeneutics of action and presents his conclusions as a general paradigm of human sciences. These are said to have a hermeneutical nature. However, according to Ricoeur, the deep hermeneutical comprehension is...
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The Photo Album and Syntagm in the Web 2.0 Environment
Vlk, Pavel ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
The diploma thesis The Photo Album and Syntagm in the Web 2.0 Environment deals with problems of digital photographic collections shared in the web 2.0 environment. The thesis tries to express the basic principles of online photo albums referring to their characteristics, social function, method of arrangement and classification of individual photos. The aim is to verify the assumption that the photo album in the web 2.0 environment loses its narrative function and becomes a set of photos as modular fragments, whose sequence is made to be easily rearrangeable. The thesis is outlined in an interdisciplinary method, in examining of web photo albums it combines knowledge from studies of new media, sociology, philosophy and semiotics. The diploma thesis verifies validity of new medial theories of Lev Manovich in the environment of web digital photo albums and continues in his analyses of behaviour of users of the Instagram social network. As a part of the thesis there is also the own quantitative research, which with its form approximates to the sociological study of Pierre Bourdieu in 60s of the 20th century, devoted to social use of photography. On the basis of the above mentioned theoretical knowledge and his own research we determine what changes of organization and social function of photo albums...
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Émile Benveniste and the role of sens
Krásová, Eva ; Bílek, Petr (advisor) ; Pešek, Ondřej Matthew (referee) ; Fulka, Josef (referee)
Eva Krásová: Émile Benveniste and the role of sens My thesis "Émile Benveniste and the role of sens" is a monographic study of the life work of Émile Benveniste (1902-1977) through the role that the concept of meaning (sens) takes in his thought. I adopt the methodology defined by K. Kœrner as "historiography of language sciences", and thus my perspective on Benveniste's work is mainly chronological and developmental. First part of the thesis concentrates on theoretical foundations of Benveniste's thought in the school of Paris (A. Meillet and M. Bréal), Prague (R. Jakobson and V. Skalička) and Copenhagen (texts around 1939). I point out the concept of language system in diachrony in A. Meillet's thinking and in Prague school and present a hypothesis about the role of Émile Bneveniste in their contact during the International congresses of linguists. This results into a description of the perspective of meaning as it was presented in Benveniste's 1962 lecture "Levels of linguistic analysis". Second part deals with Benveniste's concept linguistics of discours. First chapter explains the main concepts of Benveniste's theory of language: semiotics and semantics or the semiotical and the semantical (le/la sémiotique, sémantique), enunciation (énonciation), appropriation (appropriation) and the theory...
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Corporate Logo of Starbucks and its Semiological Analysis
Gundová, Karolína ; Kladný, Tomáš (advisor) ; Labaiová, Martina (referee)
This thesis focus on semiological analysis of selected corporate logo. Logos are part of the corporate identity and they are surrounding us all the time. Logo is visual identity of brand. Our society is overloaded with logos and that is main reason why logo has to be well remembered, easily recognized and connected with the brand. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.
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Corporate Logo of Starbucks and its Semiological Analysis
Gundová, Karolína ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
This thesis focus on semiological analysis of selected corporate logo. Logos are part of the corporate identity and they are surrounding us all the time. Our society is overloaded with logos and that is main reason why logo has to be well remembered, easily recognized and connected with the brand. Logo is a conjunction of graphic design and marketing strategies. From the semiological point of view, this thesis is based on Roland Barthes's theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation, connotation and myth. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful. Keywords logo, semiology, marketing semiotics, graphic design, corporate identity, myth, conotation, denotation
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Corporate Logo of Starbucks and its Semiological Analysis
Gundová, Karolína ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.
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Word and Image in Czech and Slovak Art in the 50's and 60's of 20th Century
Hachlincová, Lenka ; Lahoda, Vojtěch (advisor) ; Petříček, Miroslav (referee) ; Klimešová, Marie (referee)
(in English) This dissertation paper deals with the transformation of the relationship letter and image in the Czechsoslovakian art in the 1950s and 1960s, interpreted from the point of view of the cultural and social events not as the history of art, but history of reality representation. The objective of the paper is to create a more complex view of various levels of integration of letter and image in domestic environment, so it approaches the phenomena of letter and image from a specific interpretation point of view based on three main lines. Mapping the phenomena of letter and image in the context of that period in Czechoslovakia, which preceded work structuralizing, was the base of the first interpretation line which bases the core of work on four social "activators", which, in the mind of an artist, activated the need to incarnate letter and image. Since the subject of the paper is the letter as a material manifestation of the language, the second interpretations line follows the purposeful modification of the language structure between the signifiant and signifié, which occurs in visual imaging. The third interpretation line puts the first two into a broader, aesthetic and philosophical context due to which, more complex language structures entering the art of work can be identified. Using...
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Structuralism and Concept of Discourse in the Work of Paul Ricoeur
Skoumal, Petr ; Borecký, Felix (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on structuralism and concept of discourse in the work of French philosopher Paul Ricoeur. The aim of the thesis is to show Ricoeur's effort to interconnect structuralism and hermeneutics and, after this, to treat how this interconnection works as a general paradigm of human sciences. The point of departure is Ricoeur's revision of Saussurean structural approach which divides language into language system (langue) and speaking (parole). Then, the concept of discourse is grounded and the thesis proceeds to problems of text. By using the concept of discourse for written forms of language (texts), Ricoeur introduces this term to his hermeneutical approach. Its interconnection with structuralism is made possible by circular dialectics of explanation and understanding in which structuralism is shown to be necessary for the hermeneutical knowledge. Ricoeur's hermeneutical thought is also characterised by movement from text to action. Ricoeur finds some parallels between them and between the interpretations of them. By this, he proceeds from hermeneutics of text to hermeneutics of action and presents his conclusions as a general paradigm of human sciences. These are said to have a hermeneutical nature. However, according to Ricoeur, the deep hermeneutical comprehension is...
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